In 2017 Abille Agency created an Off and Online campaign full of irreverence and humor to communicate the chances and probabilities available at Sportingbet.
In the first two films, with a remarkable jingle, a groove inspired by the character Tony Manero from the movie "Saturday Night Fever". The comedian Marco Luque plays two of this main characters : Silas Simplesmente and Jackson Five. In a third film, he talks about his routine and reveals a secret about his professional career.
It was an incredible success, in addition to impacting Sportingbet fans, the campaign "Are you Lucky?" provided a very high average of 1.600 new participant acquisitions per day.