Sportingbet

In 2017 Abille Agency created an Off and Online campaign full of irreverence and humor to communicate the chances and probabilities available at Sportingbet.

In the first two films, with a remarkable jingle, a groove inspired by the character Tony Manero from the movie "Saturday Night Fever". The comedian Marco Luque plays two of this main characters : Silas Simplesmente and Jackson Five. In a third film, he talks about his routine and reveals a secret about his professional career.

It was an incredible success, in addition to impacting Sportingbet fans, the campaign "Are you Lucky?" provided a very high average of 1.600 new participant acquisitions per day.