Fighters - “For what is worth fighting for”

Sportingbet's new campaign, work with MMA (mixed martial arts) champions Fabricio Werdum, Wanderlei Silva and Lyoto Machida. From the concept “For what is worth fighting for”. The film invites the viewer to be part of this team of champions, taking advantage of the synergy and friendship between the three, to represent the true spirit of Sportingbet, according to Debora Davanzzo.